The global business analytics in fintech market revenue was around US$ 3.7 billion in 2022 and is estimated to reach US$ 28.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 22.4% during the forecast period from 2023 to 2032.,

The consumers and fintech industry who use finance products cause an enormous amount of data daily. Also, business analytics has transformed the way this information is processed, making it possible to determine patterns and trends, which can then be utilized to inform business decisions at scale. This data can be utilized to recognize or understand multiple customer patterns and can aid in promoting marketing and sales strategies in business analytics in the fintech sector.

Factors Influencing Market Growth

- Business analytics have been supporting financial institutions and fintech companies to know the customers and their buying behaviors and patterns, which is propelling the growth of the market.

- The significant rise in fraudulent activities like money laundering, accounting fraud, and payment card fraud are the major factors that propel the growth of business analytics in the fintech market.

- The issues related to the integration and implementation of business analytics among fintech companies hinder the growth of business analytics in the fintech market.

- The integration of AI in mobile banking apps and the rise in demand from developing economies are anticipated to deliver major opportunities for the growth of business analytics in the fintech market during the forecast period.

Impact of COVID-19

The emergence of the COVID-19 pandemic had a minor influence on business analytics in the fintech market. The COVID-19 pandemic spikes in various nations have been tracked and forecasted because of the developments and innovations in business analytics. As a result, the application of business analytics in healthcare to monitor illness outcomes, viral propagation, and COVID-19 risk has boosted the expansion of the market.

Regional Analysis

Asia-Pacific is anticipated to be the fastest-growing region in business analytics in the fintech market. This is attributed to the fact the usage of big data analytics across this region to solve a broad range of business problems and other challenges has been rising.

Also, many financial institutions in Asia-Pacific are embracing predictive analytics to grow the revenue of the fintech companies and enhance the decision-making abilities of the organization.

Leading Companies

The leading prominent companies profiled in the global business analytics in the fintech market are:

- Alteryx, Inc.
- Amazon Web Services, Inc.
- Aspire systems
- Dell Inc.
- Google
- IBM
- Knime AG
- Microsoft
- Mu Sigma
- Oracle
- SAP SE
- SAS Institute Inc.
- Sisense Inc.
- Tableau Software, LLC (Salesforce)
- Zoho Corporation Pvt. Ltd
- TIBCO Software Inc.
- Finn AI.
- Other prominent key players

Segmentation Outline

The global business analytics in fintech market segmentation focuses on Component, Deployment Mode, Type, Application, Organization Size, and Region.

Segmentation based on Component

- Solution
- Service
- Professional Services
- Managed Services

Segmentation based on Deployment Mode

- On-Premise
- Cloud

Segmentation based on Type

- Predictive Analytics
- Prescriptive Analytics
- Descriptive Analytics
- Others

Segmentation based on Application

- Fraud Detection and Prevention
- Customer Management
- Sales and Marketing
- Workforce Management
- Others

Segmentation based on Organization Size

- Large Enterprises
- Small and Medium-Sized Enterprises

Segmentation based on Region

- North America
- The U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Singapore
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa